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Section:  Marketing, Advertising, PR   Vacancy 1288

Post:Director of Consumer Marketing Salary contractual
Requirements and conditions
Age: Has no value
Gender Has no value
Education: no
Work schedule: Has no value
Work place: London
The announcement text:
GateHouse Media, Inc. is seeking a Director of Consumer Marketing. The ideal candidate has a solid understanding of the Internet as it relates to sales and marketing, i.e. paid search, affiliates and affiliate networks, SEO and customer engagement, with the ultimate goal of driving revenue from and building loyalty among our existing customer base and membership programs.



Responsibilities



• This position requires the ability to multi-task, get into the details quickly and hit the ground running.

• This person should be ROI-focused and will be responsible for strategy, segmentation, execution and management.

• Develop strategies to efficiently scale new customer acquisition through multiple online and newspaper marketing channels.

• Plan and evaluate programs that increase conversion of readers and site visitors to subscribers.

• Working knowledge of online customer acquisition techniques and CPM/CPC/CPA strategies, strong working knowledge of Internet, performance, and direct-response advertising models.

• Analyze marketing results using analytics and numeric data analysis

• Work with and across multiple product teams.

• Create and execute programs to drive consumer acquisition, retention, and usage frequency



Requirements



• 5+ years brand management and/or product marketing experience for a consumer-focused company and ideally, several of these years would have been spent working in an Internet or start-up environment.

• Strategic thinker with an expertise in marketing, planning and implementation.

• Must possess strong interpersonal and leadership skills, and be able to build relationships across cross-functional teams.

• Deep knowledge of multimedia and trends

• Strong strategic and analytical skill set

• Excellent verbal, written, and presentation skills

• Strong project management skills.

• Results oriented and self-motivated.

• BA required, MBA preferred.



GateHouse Media, Inc.



GateHouse Media, Inc. (OTC: GHSE,
http://www.gatehousemedia.com
), a public company founded in 2006, has quickly expanded to become one of the largest publishers of local news and community information in small and midsize communities across the United States. GateHouse Media strives to be the preeminent provider of local news and advertising in the markets we serve. The portfolio of products consists of more than 494 community publications that include 90 daily newspapers and 384 companion websites. GateHouse publications serve over 233,000 business advertising accounts and reach approximately 10 million people on a weekly basis.



Mail or email cover letter and resume to:



GateHouse Media, Inc.

c/o Human Resources

350 WillowBrook Office Park

Fairport, NY 14450



GateHouse Media, Inc. is an Equal Opportunity Employer.




Hiring Organization: GateHouse Media, Inc.


Location: Boston or Fairport, NY

Compensation: Competitive base salary and bonus on MBO goals based on candidates qualifications and experience.

OK to highlight this job opening for persons with disabilities

Principals only. Recruiters, please don`t contact this job poster.

Please, no phone calls about this job!

Please do not contact job poster about other services, products or commercial interests.



Contact information
Employer: Êóäðÿâöîâà Âèêòîðèÿ
Email: macny@24seveninc.com
Phone: 80442923277
Publication date: 2009-09-23 19:49:29

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